Pay-per-click (PPC) Drives SEO for Law Firm Marketing Success

Attorney Search Engine Marketing is not cheap. The keyphrases are competitive because performance can yield hefty multiples on return. Would you rather pay the bid prices below for the life of your law firm’s engagement or would you rather invest in longer-lasting organic search engine results? Here are some of the keyphrases and the bids our clients were growing tired of PPC’ing:

Vioxx Attorney: $38.05/click
Vioxx Lawyer: $26.00/click
Vioxx Lawsuit: $27.02/click
Vioxx Class Action: $15.07/click
Vioxx Litigation: $12.13/click
Mesothelioma Attorney: $70.01/click
Mesothelioma: $160.00/click
Mesothelioma Lawsuit: $82.22/click
Mesothelioma Lawyer: $31.01/click
Mesothelioma Cancer: $62.21/click
Mesothelioma Injury: $23.12/click
Mesothelioma Law Firm: $52.13/click
Mesothelioma Law: $60.01/click
Mesothelioma Litigation: $43.10/click
Structured Settlements: $100.00/click

At $5,000-$10,000/day, this can hurt. While Attorney Optimization and Scoreboard Media have dedicated PPC Account Management to assist our clients in all facets of their search engine marketing campaigns, PPC is usually a short-term stop-gap measure put in place while we build the organic results. As we move you through the rankings and start seeing more traffic, we wean you off the “PPC Lifestyle”.

More info: SagaPixel seo for lawyers

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